This vacancy is opened on our outsourcing project.

The client is an American company that has been offering digital billing services and payment solutions to the insurance industry since the 1950s, evolving from a family-built general agency to a leader in premium financing, software, and business process outsourcing for the property and casualty insurance sector.

Are you passionate about crafting seamless marketing journeys and bringing strategic visions to life? 
We’re seeking a talented Marketing Automation Specialist to become a part of our team!

About the role:

The Marketing Automation Specialist is responsible for maximizing the efficiency and effectiveness of our marketing automation initiatives using the HubSpot CRM platform. Working closely with cross-functional teams—such as designers, developers, and the Marketing Director—this role will implement strategic, programmatic, and operational initiatives to drive lead generation, engagement, and conversion.

What You’ll Do:

Email Marketing: 

• Develop, execute, and optimize email marketing programs as part of the development of customer journeys in coordination with digital marketing campaigns, including segmentation, nurture sequences, subscriber acquisition, promotional emails, A/B testing, and deployment with the goal of guiding prospects down the sales funnel, generating leads, and ultimately driving sales.
• Continually analyze email performance and implement improvements based on data-driven insights.

HubSpot Management: 

• Maintain and optimize the marketing automation integration within HubSpot.
• Assist in integrating additional platforms into the HubSpot marketing automation ecosystem to enhance marketing capabilities.

Analytics & Optimization: 

• Track and interpret campaign metrics, distributing performance updates to the marketing team.
• Collaborate with management to define KPIs, create reports, and analyze campaign performance. Provide recommendations to continuously improve ROI and achieve business objectives.

Lead Management: 

• Support essential marketing operations in HubSpot, including lead scoring, lifecycle management, nurturing programs, segmentation, and data cleansing.
• Ensure accurate data management and seamless transitions through each stage of the lead lifecycle.
• Understanding attribution models and UTMs and be able to track and assign credit to marketing efforts that drive engagements.

Continuous Improvement: 

• Proactively research and implement cutting-edge marketing automation practices, strategies, and industry standards.
• Plan and execute A/B testing to optimize campaign performance, including productivity, conversion rates, and sales growth.
• Support essential marketing operations initiatives in HubSpot such as managing lead lifecycle, lead scoring, lead nurturing, and data cleansing

What We’re Looking For:

• Fluency in English (verbal and written)
• Minimum 3-4 years of professional experience in marketing automation.
• Expert-level proficiency in the HubSpot CRM platform and its marketing automation modules.
• Strong knowledge of database management concepts, data hygiene, and best practices.
• Demonstrated experience with end-to-end marketing automation processes, including campaign setup, execution, and performance tracking.
• Proven ability to think critically and exercise independent judgment.
• Excellent written and verbal communication skills.
• Strong organizational abilities and project management skills.
• Analytical mindset with attention to detail and the ability to interpret data for strategic decisions.

Education Requirements:

• College degree in Business, Marketing, Communications, or a related field.

Technical Requirements:

Dual monitors (one of which can be a laptop screen), a headset, webcam, hardwired computer connection (computer, connected to router by LAN cable, not Wi-Fi), and the following minimum system specifications:

RAM: 8 GB
Storage: 128 GB SSD
Processor: Intel Core i3 or AMD Ryzen 3
Operating System: Windows 11

This is a fully remote role and we do not provide equipment.

We're offering:

• Ability to work remotely: 8am-5pm PST (Monday to Friday, must work PST hours)
• Up to 10 working days of paid vacation per year
• Up to 5 working days of absences for illness per year

If you fit this position, we'd love to see your CV

Employment Type: Full-Time

Location: work from home (Peru/Mexico/Colombia/El Salvador)